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Marketing Customer Database

 

Introduction

The Marketing Customer Database system maintains the information of customers, customer sales and enquiries of your products or services. Full analysis of each product or service within a user selected date range enables monthly, quarterly and yearly reports for analysis of sale trends and comparison of sales to enquiries.

Benefits

  • Monitoring of the response to mail-shots
  • Monitoring the enquiries and sales of each customer, product or service
  • Comparison of estimated and actual sales figures
  • Control is always at the user’s option
  • The system provides very fast access times
  • The system is modular and can be interfaced with other sales systems

Features

  • The system is totally menu driven by the user
  • Customer database
  • Product/Service database
  • Full mail-shot or selected product/service based mail shot option
  • Mail merge facility
  • Product/service analysis
  • Enquiry/sales analysis
  • Customer Analysis

A Closer Look

  • A mail-shot can be sent to all the customers on the database or to potential customers interested in a specific product or service
  • Each product or service can be analysed for the frequency of sales against enquiries, thus giving predicted forecasts for estimated turnover in the future
  • A wide range of built-in menu selected reports are available and a report generator for user generated reports

Hardware Requirements

Personal Computer with Pentium 4 processor (or higher) with 512MB of memory

Platform

Windows XP, Vista, Windows 7

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Axiom-MSS   
email: axiom.mss@tiscali.co.uk